What Is Powder Coating?
Powder coating is a finishing process where dry powder is electrostatically applied to metal surfaces and then cured in a high-temperature oven. The result is a finish that's significantly more durable than traditional paint — resistant to chipping, scratching, fading, and corrosion.
It's the go-to choice for wheels and rims because it stands up to road debris, brake dust, and the daily abuse that wheels take. But powder coating isn't just for wheels — it works on any metal part, from suspension components to valve covers to decorative trim.
What We Powder Coat
- Wheels and rims — the most popular application, available in any color or finish
- Brake calipers — custom colors for a sporty, finished look behind your wheels
- Suspension parts — control arms, springs, sway bars
- Engine components — valve covers, intake manifolds, brackets
- Motorcycle parts — frames, swing arms, engine cases
- Custom projects — furniture, gates, railings, industrial parts
Powder Coating vs. Paint: Why Powder Wins
Traditional paint sits on top of a surface. Powder coating bonds to it. This fundamental difference is why powder-coated parts last so much longer:
- 2-3x more durable than conventional paint
- Chip and scratch resistant — ideal for parts that take daily abuse
- Corrosion resistant — protects against rust and oxidation
- UV stable — won't fade or chalk in the sun
- Consistent finish — no drips, runs, or thin spots
- Environmentally friendlier — no solvents, minimal waste
Our Process
1. Disassembly: If we're coating wheels, we remove tires and any hardware. Other parts are prepped as needed.
2. Media blasting: We strip the old finish down to bare metal using sandblasting or chemical stripping.
3. Surface prep: Metal is cleaned, degreased, and inspected for damage. Any repairs are done before coating.
4. Powder application: Electrostatically charged powder is sprayed onto the part, clinging evenly to every surface.
5. Oven curing: Parts go into our curing oven at 350-450°F. The powder melts, flows, and chemically bonds to the metal.
6. Cooling and inspection: After curing, parts are cooled and inspected for complete, even coverage.
7. Reassembly: Tires are remounted, hardware reinstalled, and your parts are ready to go.